新媒體匯流(1092)

林翠絹
國際傳播英語碩士學程
2021/02/22
~ 2021/06/24
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開課教師|Instructor


林翠絹 Trisha T. C. Lin
專任教師/教授 Professor, College of Communication, National Chengchi University

專長領域:Emerging media & ICTs: industry & user experience studies Human-machine communication & social impact New media convergence & transformation Mobile communication and media research

Lee San Natalie Pang
Senior Lecturer, Ph.D.

所屬單位:Dept. of Communication & New Media National University of Singapore

專長領域:New technology and society, digital citizenship, digital equity and well-being, digital humanities and data cultures in smart cities

Fernando De La Cruz Paragas
Professor, Ph.D.

所屬單位:University of the Philippines Diliman

專長領域:New Media, mediated communication, international migration, and message design.

課程介紹|Content


This graduate seminar class will introduce students a range of fundamental issues about new media convergence by examining the impacts of SoLoMo technologies on fast-changing media landscape in Asia. Students will learn how to use analytical lenses to understand new media convergence phenomenon at individual, organizational, and industry levels. Next, it will examine how various emerging technologies affect media, Internet, and mobile industries. It will also investigate the socio-political, economic, and cultural issues involved in media transformation and diffusion of emerging information communication technologies. Through video conferencing and online teaching, the instructor will invite experts from Singapore, Thailand, Philippine, and Indonesia to co-teach relevant topics, share local new media experiences and research insights. This class will have the opportunities to interact with students in several countries. In the end of semester, students will complete a rigorous research article regarding new media convergence with empirical data.

課程目標|Goal


The media industries are transforming by the forces of emerging and convergent technologies. This course is essential for IMICS students to get familiar with emerging technologies and learn how to use the knowledge and training to conduct new media and user research and address practical issues in media management or related aspects. Specifically,

  • Students will become aware of latest media technological trends and get familiar with innovations that have potential impacts on media industries and organizations;
  • Students will understand how new media and convergence are shaped by social, political/legal, economic/market and cultural driving forces;
  • Students will learn how to apply analytical lenses to conduct research about convergent new media phenomenon.

課程進度|Schedule


To keep abreast of rapid technological changes, the instructor selects emerging media cases (e.g., multiscreen TV, dual screening, social TV, mobile advertising & data innovations) for teaching and class discussions. Students will expose to four Asian countries’ new media phenomenon, including Singapore, Thailand, Philippine, and Indonesia. They have to complete in-class or after class assignments and activities in relation to weekly topics, in order to provide refreshing inputs to co-construct the learning experiences. Besides, guest lecturers and speakers with domain knowledge expertise will share knowledge or research insights about latest developments and impacts of new media convergence. The final research project aims to train students how to conduct rigorous communication research with regard to new media convergence.

上課形式|Activities


Lectures, video conferencing with co-instructors and students in other countries, class discussions and participation, online learning activities

評分標準|Grading


  1. Class participation, attendance, & activities 40% 
  2. Term paper (Group) 60%: Proposal (15%), Data analysis (10%), Final paper (35%)

CA Total: 100%

先備知識|Prerequisites


NA

參考書目|Readings


The readings may be changed based on the class dynamics and learning feedback. Except the textbook, most of the book chapters and journal articles will be uploaded to NCCU Moodle.

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