風險傳播(1101)

徐美苓
國際傳播英語碩士學程
2021/09/13
~ 2022/01/14
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開課教師|Instructor


徐美苓
特聘教授

專長領域:政治傳播 、健康傳播、傳播與認知、民意

Dr. Flora Hung-Baesecke

University of Technology Sydney

Dr. Shirley, S. Ho

Wee Kim Wee School of Communication and Information, Nanyang Technological University

Dr. Jenny Hou

Queensland University of Technology, Australia

課程介紹|Content


[本課獲110年高教深耕計畫數位互動課程(E計畫)補助]

(This syllabus was updated on August 13, 2021.)

“Risk Communication” is a new course offered by the International Master’s Program in International Communication Studies. It has received a grant as a digital interactive online course (Program E) for 2021 Higher Education SPROUT Program. Therefore, in addition to face-to-face class activities among the registered students, instructor and joint lecturers, this course is open to interested people within and outside the university community, both domestically and internationally.

Generally, this course aims to address global risk issues closely related to modern society. From a cross-disciplinary perspective, it hopes to help students understand, pay attention to, make good use of, and reflect on the role of communication (including mass media) in confronting global risk issues and disputes, and rethink the relationship between risk, society, and the public. The risk issues discussed in this course not only focus on social stakeholders in Taiwan in recent years, but also based on Taiwan’s current international society and global geographic location. Thus, issues and case studies to be discussed will also include but not limited to those in the US, East Asia or Pan-Pacific regions, such as Australia, Singapore, Thailand, Hong Kong, China, etc. To do so, we will invite both international and local joint lecturers to address those case studies. We hope to develop and extend research directions and practical response strategies related to risk management and risk communication through cross-national and cross-cultural comparisons. The risk cases covered in this course will start with today's high-risk controversies both locally and globally, including various food safety and food crisis issues, infectious diseases and vaccines, and environmental crises such as climate change.

The course features a strong international team of lecturers. Besides the host instructor Dr. Mei-Ling Hsu from NCCU College of Communication, the joint lecturers include Dr. Shirley S. Ho (Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore), Dr. Flora Hung-Baesecke (University of Technology Sydney, Australia), Dr. Jenny Ho (Queensland University of Technology, Australia), Dr. Poyao Huang (School of Public Health, National Taiwan University), and Dr. John Chung-En Liu (Department of Sociology, National Taiwan University).

Students participating in this class will need to sign a form of Interactive Online Course Enrollment Agreement (see attached file) to give consent and permission to the University's legal use of the recorded class  and on-line activities.

課程目標|Goal


Goals:

  1. As a program E course, it aims to foster resource sharing, build a lifelong learning environment, reinforce digital teaching, and fulfill social responsibilities.
  2. Additionally, the course strives to facilitate international and inter-school relationships, encourage the school’s lecturers to conduct digital interactive courses to bolster the association between NCCU, local communities, and domestic and foreign universities.
  3. The course is suitable for graduate students, undergraduate juniors and seniors in the field of communication who are interested in risk issues but lack prior professional knowledge.
  4. The course is also suitable to those non-communication majors who are concerned about risk issues and are interested in further exploring the multifaceted discourse of risk communication.

Learning Outcomes:

  1. The course aims to help students understand, pay attention to, make good use of, and reflect on the role of communication (including mass media) in confronting global risk issues and disputes, and rethink the relationship between risk, society, and the public.
  2. The course also hopes to develop and extend research directions and practical response strategies related to risk management and risk communication through cross-national and cross-cultural comparisons.

課程進度|Schedule


週次

Week

日期

Date

課程主題

Topic

課程內容與指定閱讀

Content and Reading Assignment*

教學活動與作業

Teaching Activities and Homework

學習投入時間

Student workload expectation

課堂
講授

In-class Hours

課程
前後

Outside-of-class Hours

 

1

9/13

Introduction

Introduction to course schedule (taught by Mei-Ling Hsu)

Instructor lecture; self-introduction of class students

3

2

 

2

9/20

Bridge Holiday

Mid-Autumn Festival

No class

0

0

 

 

3

 

9/27

Risk communication

Introduction to concepts and theories of risk communication studies and practices (taught by Mei-Ling Hsu)

Instructor lecture

3

5

 

4

10/4

Health risk

Health risk: Introduction to theories and research related to health risk (taught by Mei-Ling Hsu)

Instructor lecture; class discussion and Q & A of assigned readings

3

5

 

5

10/11

Bridge Holiday

National Day

No class

0

0

 

6

10/18

Crisis communication

Risk management and crisis communication (taught by Flora Hung-Baesecke)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

7

10/25

Issue management

Issue management: Scenario planning and issue management in risk lifecycle; case studies in Australia (taught by Jenny Hou)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

8

11/1

Disaster communication

Transmedia storytelling in disaster risk communication; case studies in Australia (taught by Jenny Hou)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

9

11/8

Risk perception and communicating uncertainty

Risks and uncertainty pertaining to public perceptions of nuclear energy and novel food technologies; case studies in Singapore (taught by Shirley S. Ho)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

10

11/15

Food crisis

Food crisis: Social media influence in food risk communication; case studies in Australia (taught by Jenny Hou)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

11

11/22

Food safety

Food safety: Using the situational theory of problem solving examining the context of the imports of US beef to Taiwan (taught by Flora Hung-Baesecke)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

12

11/29

Proposal presentation

Term paper proposal presentation (taught by Mei-Ling Hsu and Jenny Hou)

Individual oral presentation of term paper proposal and Q & A

3

5

 

13

12/6

Infectious diseases

Risk communication of HIV/AIDS: A comparative perspective (taught by Po-yao Huang)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

14

12/13

Infectious diseases and vaccination

Media construction and public opinion of infectious diseases and vaccination; case studies in Taiwan, US, China…etc. (taught by Mei-Ling Hsu)

Instructor lecture; class discussion and Q & A of assigned readings

3

5

 

15

12/20

Environmental risk

Environmental risk: Introduction and discussion of theories and research related to environmental risk (taught by Mei-Ling Hsu)

Instructor lecture; class discussion and Q & A of assigned readings

3

5

 

16

12/27

Climate change I

Sociological perspectives on climate change communication: Examples from Taiwan, China, and the United States (taught by John Chung-En Liu)

Joint lecture; class discussion and Q & A of assigned readings

3

5

 

17

1/3

Climate change II

Media construction and public perception of climate change (taught by Mei-Ling Hsu)

Instructor lecture; class discussion and Q & A of assigned readings

3

5

 

18

1/10

Term paper presentation

Registered students present their own term projects on chosen case study of a risk communication issue (taught by Mei-Ling Hsu)

Individual or group presentation of case study projects, depending on the class size

3

5

 

*All reading assignments (TBA) will be posted digitally

上課形式|Activities


40%

講述Lecture

20%

討論Discussion

0%

小組活動Group activity

40%

數位學習E-learning

0%

其他:Others:

評分標準|Grading


Students’ performance will be evaluated by the following criteria. The criteria are subject to change depending on the size of class. As this class highly emphasizes students’ reflection of the issues in discussion, students are expected to be actively involved in the Q &Asessions, either in class or online.

  1. Q & A of the assigned readings (30%): Registered students need to prepare 2-3 questions for in-class discussion from the assigned readings each week, and post them in the course website the day before class. Each Q & A assignment will be rated from 0 to 3 points. The instructor will select 10 assignments of the highest scores for the final grade.
  2. Online Discussion/interaction of the selected issues (30%): After each lecture, the instructor or the guest speaker will select 1-2 issues generated from class for further online discussion and interaction. Both registered and guest students are welcome to participate in the discussion/interaction. For the registered students, participation/interaction each week will be rated from 0 to 3 points. The instructor will also select 10 assignments of the highest scores for the final grade.
  3. Term Paper (proposal, oral, and final complete paper) (30%): There will be a major term paper required for this course. It should focus on a case study or theoretical formulation (e.g., an explication or a theoretical review) of an indigenous issue related to risk communication. Students are expected to discuss the proposal/outline of the paper with the instructor prior to the presentation, which will be held in the last class meeting. We will also arrange a class for students to present their proposed ideas of the term project in the mid-semester.
  4.  Attendance and participation (10%): Students are expected to actively and critically participate in the seminar and online discussions, sharing your ideas from the readings and interacting with instructors, guest speakers and other students. 

參考書目|Readings


Assigned readings will be provided in electronic form to the registered students at the beginning of the Fall semester. The following is a general list of references related to this course.

References:

  1. Academic Journals: 

Environmental Communication: A Journal of Nature and Culture, Health Communication, Journal of Health Communication, Journal of Risk Research, Public Understanding of Science, Risk Analysis.

  1. Books: 

Adam, B., Beck, U., & van Loon, J. (2000). The risk society and beyond: Critical issues for social theory. Thousand Oaks, CA: SAGE.

Bennett, P., & Calman, K. (Eds.) (1999). Risk communication and public health. New York, NY: Oxford University Press.

Boykoff, M. T. (2011). Who speaks for the climate: Making sense of media reporting on climate change). Cambridge, UK: Cambridge University Press.

Caplan, P. (2000). Risk revisited. London, UK: Pluto Press.

Cho, H., Reimer, T., & McComas, K. A. (Eds.) (2015). The SAGE handbook of risk communication. Thousand Oaks, CA: SAGE. 

Corbett, J. B. (2006). Communicating nature: How we create and understand environmental messages. Washington, DC: Island Press.

Doyle, J. (2011). Mediating climate change. Surrey, UK: Ashgate. 

Dryzek, J. S., Norgaard, R. B. & Schlosberg, D. (Eds.) (2011). The Oxford handbook of climate change and society. New York, NY: Oxford University Press.

Hacket, R. A., Forde, S., Gunster, S., & Foxwell- Norton, K. (Eds.) (2017). Journalism and climate crisis: Public engagement, media alternatives. London, UK: Routledge.

Hansen, A. (2010). Environment, media and communication. London, UK: Routledge.

Lester, L. (2010). Media & environment. Cambridge, UK: Polity Press.

Levi, R. (2001). Medical journalism. Ames, IW: Iowa State University Press.

Lundgren, R. E., & McMakin, A. H. (2013). Risk communication: A handbook for communicating environmental, safety, and health risks, 5th edHoboken, NJ: John, Wiley & Sons.

Pezzullo, P. C., & Cox, R. (2018). Environmental communication and the public sphere (Chapter 1. Defining environmental communication, 5th edThousand Oaks, CA: SAGE.

Schäfer, M. S., Markowitz, E., Thaker, J.,  Ho ,S. S., O'Neill, S., Matthew C. Nisbet, M. C. (Eds.) (2017). The Oxford Encyclopedia of Climate Change Communication. New York, NY: Oxford University Press.

Sellnow, T. L., & Seeger, M. W. (2021). Theorizing crisis communication. John Wiley & Sons.

Senecah, S. (Ed.) (2014). The environmental communication yearbook, vols. 1-3 Mahwah, NJ: Lawrence Erlbaum.

Singer, E., & Endreny, P. M. (1993). Reporting on risk: How the mass media portray accidents, diseases, disasters and other hazards. New York, NY: Russell Sage Foundation.

Slovic, P. (Ed.) (2010). The feeling of risk: New perspectives on risk perception. London, UK: Earthscan Publications Ltd.

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